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We Have a Conversation

We begin every client project with a conversation. The format is simple—we gather all the key stakeholders together, ask lots of questions, and make careful notes of your answers. You understand your ministry better than anyone, and we want to get up-to-speed quickly.

We Conduct Research

The amount and type of research we conduct depends on the project, but we always try to establish objective criteria that will be used to inform design exploration and evaluation. Often, this work provides value well beyond the conclusion of the project we’re working on. Here are a few of the exercises we often go through with our clients. If you would like to learn more about any of these, please contact us.

• Brand Tone
• Onliness Statement
• Trueline and Tagline
• User Interviews

We Execute

Now we get to the part we love: we play, explore, iterate, and craft, drawing on our decades of experience and our familiarity with the Adventist audience.

We always present multiple solutions, but we never include anything we don’t think will work well.

For branding projects we present each concept within the context of real world applications (e.g. business cards, signage, websites, social media profiles, etc) so we can demonstrate how all the brand ingredients will work together